Operational Sustainability and Challenges of Montreal Group LLC

Sustainable operations management and strategy primarily concern with strategic goal setting as guidance in control actions and provide a sense of direction. The firm’s procedures, processes, practices, coordination, integration, directing of activities, and the system must function at its optimum to delivers profitable outputs. This study aims to evaluate the operational sustainability and challenges of Montreal Group LLC and come up with a proposed sustainability action plan that the company may adopt for implementation. The target respondents of this study were vital personnel from architecture, engineering design consulting firms, and main contractors involved in green building projects in Qatar. A total of 223 responses were gathered out of 241 total target respondents. SPPS software was used for frequency distribution, weighted mean, and for finding the significant differences. The findings of this study show that proposed strategies such as virtual employees, cloud storage, and social media marketing are effective for operational sustainability. Save physical office space rank first as a benefit for adopting virtual employees. For cloud storage, cost-effective means due to the virtual storing of files with 24/7 accessibility features. Moreover, social media marketing is an effective marketing strategy due to its cost-effectiveness compared to conventional TV, radio, or print advertising. Regarding the respondents’ perception of Montreal Group’s operational challenges, providing continuous learning and development to the employees followed by the timely salary of employees are the main challenges in terms of human resources management. For technology, keeping up with the latest technological trends and upgrades of software/hardware appears are the top two main issues in technology. Spending for business-related technology upgrades and maintaining reserve capital are the operational issues related to finance control. It was found that Filipino observed greater effectiveness than those who are non-Filipino.

Keywords: Proposed Strategies, Operational Challenges, Montreal Group, Qatar