Marketing Problems in the Operations of Exhibition in Bangkok Metropolis

This study assessed the marketing problems in the operation of exhibitions in Bangkok Metropolis. Data were collected via a survey conducted on consumers in Bangkok Metropolis with a total of 400 persons. T-test and ANOVA, Scheffe’s multiple comparison test and Pearson Correlation Coefficient have been performed in order to correlation of between Marketing Problems in the operation of exhibitions in Bangkok Metropolis and supporting factors in terms of advertising, sale promotion, public relation, personal selling, direct marketing. The result of level of supporting factors in terms of advertising, sale promotion, public relation, personal selling, direct marketing, and the level of Marketing Problems in The Operation of Exhibitions in Bangkok Metropolis in terms of product, price, place, and promotion were strongly agreed. The comparison on Marketing Problems in The Operation of Exhibitions in Bangkok Metropolis had significant difference when grouped as to sex, marital status, and income per month while no significant difference when group as to age group. There is a correlated positive moderate association between Marketing Problems in The Operation of Exhibitions in Bangkok Metropolis in terms of public relation and direct marketing and weak association between Marketing Problems in The Operation of Exhibitions in Bangkok Metropolis in terms of sale promotion and personal selling.

Keywords – Marketing Problems, Marketing Communication Mix, Marketing Mix 4P’s.