Tourism Demand and Agriculture Supply Basis for Agritourism Development in Quezon Province

Establishing the tourism and agriculture linkage is a vital factor for the promotion of agri-tourism. This study aimed to determine the tourism and agriculture factors in Quezon province. Specifically, to present the profile of tourists and farmers; determine the supply and demand – related factors influencing the linkage between tourism and agriculture; test the significant difference in the responses of tourists and farmers in terms of supply and demand related factors; test the significant differences on the supply and demand related factors when grouped according to profile; test the significant relationship between tourists’ motivation and preferences and propose an action plan for agri- tourism development in Quezon. This study used descriptive design with farmers and tourist as respondents. Self-made questionnaire was utilized as data gathering instrument. Percentage, frequency distribution, weighted mean, T-Test, ANOVA and Pearson-r correlation were the statistical tools used. Based on the result, it was revealed that tourism and agriculture linkages in Quezon province were relatively strong. Educational attainment of farmers is an important factor for agriculture supply, civil status and income were found to be the major indicators of tourist demands while safety and security becomes the major consideration of tourists to visit agritourism sites. It is recommended that there is a need to educate farmers in order to encourage diversification of farms into agri-tourism wherein market segmentation is vital for agri-tourism promotion while fostering a community-based agri-tourism in Quezon province is likewise highly recommended.

Keywords: Agri-tourism, Demand and Supply