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Cross Cultural Marketing Impact of Multiculture On Top of Marketing in Progress India

Dr. Gurcharan Singh; Kanwarvir Singh Khaira
Professor and Head, SMS, Punjabi University, Patiala; Research Scholar,
SMS, Punjabi University, Patiala
guru64@gmail.com, kanwarvirkhaira@gmail.com
Date Received: April 9, 2018; Date Revised: January 4, 2019

  Cross Cultural Marketing     FCB Grid Model     Hofstede’s Cultural Dimensions     Indian Culture.