Exploring the Characteristics of Millennials in Online Buying Behavior

Mecmack A. Nartea, Janela Jamice M. Santos, &
Angelina G. Goyenechea
College of Business Administration, Polytechnic University of the
Philippines
manartea@pup.edu.ph/ mackharvester@gmail.com,
janelasantos09@gmail.com, ruf-ger29@yahoo.com/ aggoyenechea
Date Received: May 20, 2019; Date Revised: November 6, 2019

Buying Behavior Consumer Purchase Decision Process Logistics Online Shopping Promotional Strategy


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