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Social Media Advertisements: An Art of Attracting Digital Natives in the 21st Century
S. Jeevitha, M.Thiagarajan
Research Scholar, Alagappa Institute of Management, Alagappa
University, Karaikudi
Research Supervisor, Department of Business Administration, Alagappa
Govt. Arts College, Karaikudi, Tamil Nadu, India
rahujee@gmail.com, thiaga.mgmt75@gmail.com
Date Received: August 27, 2019; Date Revised: October 24, 2019