Artit Boonyapisangkhan
Lyceum of the Philippines University – Batangas
Asia Pacific Journal of
Management and
Sustainable Development
Vol. 11 No. 2, pp. 98-103
September 2023
ISSN: 2782-9332 (Print)
Abstract –
This study examined the marketing strategies of conveyor belt technology in Thailand, focusing on customer demographics, saleable product factors, and the correlation between marketing strategies and saleable products. Surveys were conducted among 273 consumers in Thailand, and data were analyzed using the Statistical Package for Social Sciences. The study found that demographic factors and the service marketing mix 7P’s were determinants for marketing strategies of conveyor belt technology in Thailand. Results showed significant differences in marketing strategies based on the type of industry, while no significant differences were found based on sex, age group, or educational attainment. Pearson Correlation analysis revealed a significant positive strong association between marketing strategies and saleable product factors. The findings suggest that understanding customer demographics and tailoring marketing strategies accordingly are crucial for effective marketing of conveyor belt technology in Thailand.
Keywords – Marketing Strategies, Conveyor Belt Technology, Saleable products, Service Marketing Mix.