Influence of Social Media in Shaping the Adolescents’ Political Awareness, Participation, and Activism

Abstract –

The emergence of social media has immensely influenced how the younger generations participate and interact in the discussion of the different societal and governmental issues. Thus, it is imperative to formulate information-media literacy and digital citizenship guidelines that may help promote healthy and safe political engagements and participation in the virtual space. In this study, the impacts of social media to the adolescents’ political awareness, participation, and activism were assessed and analyzed. Using the descriptive-correlational-comparative design, 523 senior high school students, aged 17-19 years old, were asked to answer the 50-item researcher-made questionnaire, Social Media Use, Political Participation, Awareness, and Activism (SMPPAA) Survey. The data were analyzed using mean, standard deviation, Pearson’s coefficient of correlation, t-test, and ANOVA. The results revealed that the adolescents often use social media as a tool for presenting their political interests and to a great extent had relied on online information to get updates on political issues. The adolescents’ political participation, awareness, and activism did not significantly differ with respect to their age, sex, religious affiliation. There was differing level of political awareness among the adolescents as regards their socio-economic status. Moreover, the results affirmed the ideas propounded in the Cognitive Engagement Theory and Interest-Driven Theory regarding the influence of social media usage and reliance to online information with the development of the adolescents’ political awareness, participation, and activism.

Keywords – Social Media Usage; Online Information Reliance; Political Participation, Awareness, And Activism; Information And Media Literacy