Social Interaction and Technology Utilization towards Learning Attitude of Stakeholders

University stakeholders have different requirements based on their hierarchy of needs. Educational managers have to address the issues related to stakeholders’ experience on social interaction and technology utilization as possible factors that influence learning attitude. Quantitative descriptive type of research was utilized in the study with 355 randomly selected stakeholders as respondents composed of students, employees and alumni of one higher education institution in the Philippines. One-on-one interviews were conducted to 15 participants to validate the result of the data gathered along with the observation as part of the data collection procedure. Results showed that there is a high level of stakeholder experience in terms of social interaction and technology utilization among the three groups of respondents. However, students have significantly lower experience on front line staff services while alumni have significantly lower experience on timely response of their concerns. University employees have significantly higher level of learning attitude than students and alumni. Furthermore, the availability of technology for utilization from the point of view of the employees helps them improve their learning attitude while positive social interaction of students with the teaching and non-teaching staff helps them improve their leaning attitude. However, the learning attitude of alumni is not related to any cited experiences in the study. The capacity to learn of the interested parties of the academic institutions serves as a reference point for educational leaders to consider in planning relevant programs as part of continuous improvement towards organizational efficiency.

Keywords: educational management, educational technology, graduate outcomes, learning attitude, organizational efficiency, satisfaction, services