Tourist Motivations and Expectations of the Historical Attractions in CALABARZON Region

This research focused on assessing the tourists’ motives, expectations, and experience of historical attractions in CALABARZON. Specifically, it sought to determine the tourists’ motives in terms of travel motivation, attributes evaluation and emotional involvement to historical sites; assess the tourist expectation relating to elements of destination in terms of environment, range of attractions, tourism services, and transportation; determine the level of experience in terms of the learning experience, emotional experience, meaningful experience, and enjoyment; test the significant difference in motivation, expectation, and experience when grouped according to the profile variables; test the significant relationship among the three major variables, and propose a management and innovation plan of historical attractions based on the result of the study. Respondents were motivated to visit historical attractions; they have high expectations of its environment, range of attraction, tourism services, and transportation; There was a significant difference observed in motives and expectation when grouped according to profile variables. Finally, the significant difference in responses according to the location was noted almost on all
given context of tourists’ expectation while on tourists’ motives, the difference appeared on travel motivation and attributes evaluation. The researcher has proposed management and innovation for historical attractions. This study is only limited to the CALABARZON region, and other researchers may explore other regions of the country for better generalizability of the findings of the study.
Keywords: CALABARZON, Expectations, Historical attractions, Tourists’ motivations