Cristel B. Valdez, KhimberlyKayle A. Ahorro, Cherry Mae L.
Concepcion, Janine Zshairamae A. Malaluan, Catherine D. Mendoza,
Rizza Roxas, Jennie Margaret Apritado
College of International Tourism and Hospitality Management,
Lyceum of the Philippines University, Batangas City, Philippines
Date Received: November 28, 2019; Date Revised: April 17, 2020
Asia Pacific Journal of Academic Research in Business Administration
Vol. 6 No.1, 59-68 April 2020
P-ISSN: 2467-6691 E-ISSN: 2467-5148
apjarba@lpubatangas.edu.ph
Influence of Restaurant Attributes to Customers Dining Experience 629 KB 11 downloads
Cristel B. Valdez, KhimberlyKayle A. Ahorro, Cherry Mae L. Concepcion, Janine Zshairamae...This study aimed to assess the service experience as to restaurant attributes among customers of casual dining restaurant in Batangas province. To be able to acquire this objective, the study made use of descriptive method and utilize an adapted questionnaire which was distributed among 305 customers of registered casual dining restaurants in Batangas province. It was found out that majority of the respondents belong to the age bracket of 18-30 years old, single males, and finished college level. The respondents strongly agreed that service, food and physical environment are strong attributes to their dining experience while they only agreed with the innovation and convenience to affect their experiences as they go to casual dining restaurant. Respondents who are 18 to 30 and 31 to 35 years old have higher assessment on service and food attributes. A plan of action was proposed to enhance the restaurant attributes to customer dining experience among casual dining restaurants.
Keywords: Service Experience, Restaurant Attributes